WHY MINDSET IS KEY IN THE BEAUTY INDUSTRY

How strong is YOUR mindset? Many aspects of life, if not all, are influenced by our mindset. With that in mind, it is essential to ensure that you are doing everything in your power to look after yourself and keep your mindset strong. After all, the one thing and the only thing that we as humans have total control over, is our mind!

 Let’s use that to our advantage.

Success in the beauty world requires a combination of things

In the dynamic world of the beauty industry, the strength of one’s mindset is paramount. In fact, this applies to any entrepreneurial role and/or any individual who wants to see long-term success. Success in the beauty world requires a combination of things; resilience, adaptability, as well as a long-term commitment to both personal growth and business growth.

Any beauty professional must be able to navigate a variety of factors, such as ever-changing trends, demanding clients, competitors that don’t always act in the way you would sometimes hope towards you and your brand, as well as the continuous need for enhancing your own skills and remaining on top of your game with the services that you are providing.

Let’s talk about one of my favourite words...

A word that I believe to be a necessity for anyone who wants to reach their end goal(s) is resilience. All entrepreneurs will experience set-backs and high-pressure situations, and this is particularly evident within the beauty industry. Whether it’s dealing with a dissatisfied client, managing the stress of back-to-back appointments, managing your work/home/life balance, or working through the uncertainties of business fluctuations, having resilience enables those in the industry to bounce back stronger.

I believe that resilience is a skill that we continuously work on, and continuously develop as we go through life, especially in the world of business. Every time we experience a failure or a challenging situation, and then come back and go again, our resilience muscle grows stronger each and every time, and that is how resilience is learned and built. This ability to persevere not only helps in maintaining a high standard of service, but it also ensures that each and any of these challenges or stressful situations are seen as opportunities for growth, rather than obstacles. This is an outlook that every successful individual has in common. They don’t see failures/challenges as a reason to quit or give up, they see these experiences as a chance for growth and a lesson to be learned to help them move forward in a positive direction towards the end goal. Building resilience involves developing coping strategies, staying positive, and maintaining that focus on the long term goals despite any short-term difficulties.

Here are 5 tips to foster resilience & a strong mindset in the beauty industry.

1. Practice self-care: First and foremost, everything starts with you. If you’re not taking care of you, you’re not taking care of anything else, business included. The beauty industry often demands long hours and can also be physically tiring. Prioritise self-care practices such as making sure you’re getting enough sleep, your nutrition is on point, you’re exercising / remaining active, and you are practicing relaxation techniques as well as mindfulness exercises to maintain your mental and physical well-being.

   
   

2. Adopt a growth mindset: Remember what I said about resilience? Approach any challenge as an opportunity for growth, rather than seeing it as a set-back and a reason to quit. Learn from your failures, seek constructive feedback, and continually strive to improve yourself, your knowledge, your skills and your business practice. 

   
   

3. Cultivate self-confidence: Believe in yourself! If YOU don’t believe in you, how can anyone else? Self confidence not only will enhance your performance, but it will also attract clients and opportunities. Confidence is a skill as much as anything else. Practice it. 

   
   

4. Embrace continuous learning: You can never know enough, ever. Stay updated with industry trends, techniques and technologies, as well as continuously enhancing your own personal development journey and growing as an individual. If you’re not growing, neither is your business. 

   
   

5. Develop & maintain a support network: Put time and energy into building relationships with mentors, peers and industry professionals. A strong support network will offer you guidance during challenging times, and will be there to cheer you on and help you reach the next level during times of celebrations and wins. 

Follow @nat_naaman on Instagram for more mindset!