why events should be part of your PR strategy?

Good fortune happens when opportunity meets with planning

As a passionate PR advocate I believe the trending channel for 2025 is to host and launch your own event.

Events are great for your PR for a number of reasons and they offer unique opportunities for brand visibility, networking, lead generation and building relationships, ultimately driving growth and fostering a stronger community.

Events provide a platform to showcase your brand, products, and services to a wider audience, creating a lasting impression and increasing brand awareness.

As the CEO of the national and well established UK Beauty Awards and the director of Iconic Publicity, I am here to share why you should incorporate events to your PR strategy, no matter how big or small you envision them to be.

COMMUNITY

Events create a shared experience that unite everyone attending, and creates an opportunity for people to interact, socialise and build a relationship.

The shared memory can help with further engagement on social media and future connections.

Before you host your own event, think about your community and how it’s best to serve them.

• Who are your audience?

• What are their needs?

• What is going to make your event unique?

Use social media to engage in conversations and actively listen to your community feedback.

CONNECTIONS

In person events often offer more spontaneous opportunities for interaction, such as during breaks, meals, or informal discussions, where attendees can connect on a more personal level. This can inspire collaborative brainstorming, spark new ideas and solutions, and lead to unexpected relationships. To make the most of meeting connections at your event, prepare by researching attendees and who you would like to attend , craft an engaging elevator pitch, and actively participate in conversations, offering value and following up after the event.

• Who do you want to connect with?

• Practice an introduction that highlights your skills and experience.

CONTENT

Events are excellent for content creation and marketing because they provide a wealth of opportunities to generate engaging, shareable, and authentic content, boosting brand awareness.

You can create anticipation and build hype by sharing event details, speaker information, and behind-the-scenes glimpses. Capture real-time moments, live-stream sessions, and gather user-generated content from attendees.

Repurpose event materials (photos, videos, presentations) into blog posts, social media updates, and email newsletters Your next event can be a great way to launch a new product or service and generate excitement.

• What are you looking to promote more of?

Here is how Iconic PR can help you with your next event...

PR STRATEGY - WORKING WITH YOU TO GET SPECIFIC ON YOUR MESSAGING

To carry out a successful PR strategy, I will start by defining your clear goals and identifying your target audience. Once we have established this, I will then develop key messages and a comprehensive marketing plan for your next event. During the promotional stages I will consistently monitor and evaluate the results so that the event is guaranteed to be a profitable success.

ENGAGEMENT -  CONNECTING WITH VITAL CONNECTIONS

As part of the marketing plan I will come up with an outreach strategy to ensure we are inviting credible and influential attendees to your event. This will make it worthwhile for you and your audience to build connections. Iconic PR will personalise the outreach and look after the engagement for you so you can rest assured that tickets will sell.

CONTENT MANAGEMENT - PRE & POST EVENT HYPE

I will get specific on the content that is needed to give your event as much hype as possible before and after. The content will help boost your brand and position you as a must-attend event. The content will help to generate leads and enquiries and can be used long after the event for your social media.

EVENT MANAGEMENT - GET HELP WITH THE PLANNING, ORGANISING & EXECUTING

Once we have worked on your event type, we can plan your budget, venue and map out the event timeline. Iconic PR will look after everything for you.

Follow @iconic.publicity on Instagram or more information.