How to engage your audience and turn followers into customers

I am a huge advocate for Social Media and using it as your number one marketing tool.

Although there is a lot to be said for followers. I agree a huge following can look appealing but unless you are an influencer getting paid to post ads there is no financial gain in having 20k followers. I’d rather have 400 followers that are all paying clients than 20k followers and 10 clients. It’s not that straight forward and everyone that follows you isn’t necessarily going to book in with you for the services you offer. But they follow you right? So, they must be interested in you for some reason. 

Tip number one is figure out that reason!

A percentage of your followers will follow you because they already use your services . Others will follow you because they like how you look, or your personality and some will follow you because they are tempted to book with you, but haven’t quite taken the plunge yet. The last section the ones that follow you because they want to book but haven’t yet… they are the ones we want to captivate. We still want to engage with our loyal client base who follow us because they visit us monthly or quarterly! We love them, they are the backbone to our successful businesses, but we want to grow, we want more. 

Studies show that people will follow you on social media for 9-12 months before they book an appointment. Studies also show that you need to engage or prompt someone 3 times before they will book. So why aren’t we doing this ? That girl that has followed you for a few months, likes all your posts but she isn’t a customer, you’ve never met her.

Message her ! 

Engage with her get her to trust you. 

You don’t need to make it personal send her a promotional offer, or a generic sales message that you may send to your regular clients. Open that path of communication and bag those clients. Turn those non-paying followers into paying clients. Consistency, engagement, and personality goes far in this industry. Use yours and watch your business grow. 

Found this useful ? 

Follow me on social media @theaestheticsroombromsgrove for more and find out information on my upcoming masterclasses all focused on building your beauty business. I can’t wait to meet you.

My go to treatments for the winter months...

If you could hear me right now, I am SCREAMING skin boosters at the top of my lungs. 

Hydrated skin? Yes. 

Looking more youthful? Please. 

Make up goes on like a dream? Sign me up right now! 

Whether it’s Profhilo, Jalupro, lumi eyes… the list goes on. Look after your skin especially in the cold, this is when our skin suffers the most. We go from being outside in the freezing cold to going inside where it’s generally warm and our skin doesn’t know whether it’s coming or going. 

Skin boosters is literally skincare in a syringe. 

Save your skin, look insane in the winter and book that Profhilo appointment. Plus, you will thank me in 10-15 years when you still look 30.

The Scrub Club LTD

I launched The Scrub Club in 2023 as I was sick to death of trying to figure out what outfit to wear to the salon or ordering sets of scrubs that were super uncomfortable, cost a fortune and bobbled after one wash. I honestly felt I may as well flush the £90 I’d just spent down the drain. I designed two styles, and both are available in 3 different colours. When I tell you they wash like a dream and feel like you are wearing pyjamas… I am not lying. 

Stocked in size 8-16 you can purchase your new favourite scrubs at www.globalmedisupplies.shop

or on Instagram @thescrubclubltd for just £40 a set.